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What is Digital Marketing and how it Works?

Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.

Examples of online digital marketing include:

  • Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
  • Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
  • Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
  • Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
  • Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.

Digital marketing uses the same principles as traditional offline marketing but in a digital space. It relies on consumer data to find a business’s target audience and deliver the most relevant messaging possible. This is effective, but digital marketing is so popular that the biggest challenge today is learning how to stand out from the crowd. Digital marketing depends on its model. Business-to-business (B2B) companies sell to other businesses, which requires a longer, more strategic approach. Business-to-consumer (B2C) companies sell directly to everyday customers, which requires shorter sales cycles and a larger audience. The main differences between B2B and B2C include:

  • B2B decisions involve multiple people, while B2C typically only involves a single person.
  • B2B clients tend to have a longer decision-making process, so digital marketing should focus on building relationships.
  • The B2C buying process is generally shorter, so this requires short-term, urgent messaging.
  • B2B transactions are more driven by logic, while B2C is driven more by emotion.
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What is WordPress?

Drive Results With the Most Popular Content Management System

If you’ve performed a Google search on “what is WordPress,” you most likely did so after having experienced a WordPress website. WordPress is a website creation tool that powers more than 38 percent of the web — that means approximately 1 in 3 websites trust WordPress services. If you searched “how to design a WordPress website,” then you’ll find that this platform is considered incredibly user-friendly and easy to understand. The vision of the original WordPress development team was to create a digital space where users can share their story freely. The team ensured that users could:

  • Use the software for free.
  • Extend or modify the WordPress code however needed.
  • Use the code for commercial purposes without licensing fees.

So, what is WordPress exactly and what is WordPress used for today?

WordPress is an open-source software and content management system (CMS) that powers:

Websites / Enterprise websites / Blogs / Applications / Complex portals / Anything you can imagine

Who Can Join Digital Marketing?


Nothing is more promising for a recent graduate looking for their first job than a career in digital marketing.

Job Seeker

Nothing is more promising for a recent graduate looking for their first job than a career in digital marketing.


By shifting your business from offline to online, you can reach every corner of the globe and generate global sales.


Gain Return on Investment while working with a limited budget, and explore a potentially huge number of platforms to market your business.

Who Want to Switch Career

Reboot your career and gain access to hundreds of job opportunities in DIGITAL MARKETING.


Take advantage of freelancing opportunities, look for ways to expand, and develop specialisations to diversify your portfolio.

Shopify is a complete commerce platform that lets you start, grow, and manage a business.

Our expertise and leadership in commerce comes from the experiences of millions of merchants on our platform. Their successes allow us to forecast and build the right features to not only power commerce today but to help shape and define what the industry looks like tomorrow.

Shopify provides retailers with a strong foundation to run an e-commerce business. Once you sign up for this online selling space, you have to open a storefront, put across products, engage with customers, carry out transactions, and all that is a part of the business. Shopify assists you in all those activities with its easily manageable tools. Thus, Shopify is a facilitator that eases the process of marketing products over the web.

How does it Works?

Shopify unifies all of your commerce onto a single platform. 

With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces.

Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device and we’ll handle software and server upgrades and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection.

On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business

Why Shopify?

  • Shopify supports the entire ecommerce community. Online, offline and everywhere in between. We are home to the largest, most diverse set of entrepreneurs, merchants, developers, and partners.
  • Shopify is global. We empower entrepreneurs around the world to create, connect, and innovate their businesses. With merchants spanning more than 175 countries, we provide entrepreneurs everywhere the platform, building blocks and tools needed to win in commerce.
  • Shopify empowers creative expression. We believe there should be more unique voices, stories and experiences, not fewer, and that’s why we design our product with the greatest amount of extensibility, flexibility and expression. 
  • Shopify is the most integrated commerce platform out of the box. Shopify not only centralizes entire commerce businesses but also offers access to the widest set of commerce ecosystem integrations built using a shared technical framework. This deep integration and access ensures we have breadth and depth of themes, apps, channels, surfaces, products and experiences.
  • Shopify absorbs unnecessary complexity. We know the world isn’t designed for independent businesses to start, scale and succeed. That’s why we make it as simple and accessible as possible to maximize entrepreneurs’ access to growth tools. 
  • Shopify is built to scale with you. No matter your technical maturity, growth, size, complexity, location—you will never lack access to technology and features to build your business, and you will never outgrow Shopify as your needs change, scale or evolve. 

How Digital Marketing Services Drive Business Growth

Engage Your Target Customers at the Right Time on the Right Platform

Digital marketing services provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location. Hiring an internet marketing agency is one of the best ways to reach your prospects while maintaining a robust relationship with your existing clients. As long as your business has a strong digital presence, your customers will always find you. Since 2005, our digital marketing company has been partnering with hundreds of businesses in the United States to achieve their conversion goals. Throughout the years, we’ve provided an array of custom digital marketing services to our clients and generated.

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